PR Insight: 3 keys to creating super fans

first_img continue reading » 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Apple, Starbucks, Nike—what do these companies all have in common? For starters, they are at the top of their game in creating brand awareness. More importantly, these companies have an incredible following of “super fans.” These super fans can best be described as being completely loyal to a particular brand.For instance, every time Apple announces the date for a presentation of new products, Apple enthusiasts immediately have the date and time of the launch marked on their calendars and are ready to drain their savings accounts to obtain the new slew of products. Similarly, Starbucks has started releasing special drinks like the Unicorn and Zombie Frappuccino; fans race to get one in their hands and post the perfect Starbucks selfie.While credit unions are not releasing specialty drinks or a lineup of gadgets boasting the latest technology, most are familiar with the importance of member loyalty. One of the biggest driving factors for choosing a credit union over a bank is the member-centric experience credit unions provide. But in order to turn members into super fans, credit unions need to incorporate strategies that attract, engage and retain their members.last_img read more

Rooney debuts in Derby win against strugglers Barnsley

Loading… Read Also: Wayne Rooney’s Derby debut overshadowed by teammatesRooney, whose last game was at the end of October for DC United, played the full 90 minutes in the centre of midfield.Derby remain 17th in a tight table but move level on points with Middlesbrough, while Barnsley are three points off safety in 23rd.FacebookTwitterWhatsAppEmail分享 Jack Marriott atoned for a number of squandered chances at Pride Park when he poked home Rooney’s free-kick just before half-time to put the Rams ahead.Barnsley levelled soon after the break when Elliot Simoes tapped in after Derby goalkeeper Ben Hamer spilled Conor Chaplin’s shot.Martyn Waghorn restored Derby’s lead when he fired home Andre Wisdom’s low cross and the hosts held on for victory. Wayne Rooney captained Derby County to victory on his debut for the Rams and set up their first goal as they beat Championship strugglers Barnsley.Advertisement read more