Gemba launches Turnstile, a sponsorship evaluation platform

first_imgSports intelligence agency Gemba has created Turnstile, a sponsorship evaluation platform for esports. This new platform allows buyers and sellers to see the physical assets, and intellectual property, of sponsorships. Gemba had been working on Turnstile for over two years prior to its launch, with brands such as Formula 1 testing it out extensively before it was made available to others. Rob Mills, CEO & Director, Gemba delved into his new platform in a statement: “As we developed Turnstile we [were] very conscious that esports and gaming is increasingly going to take a larger part of the global sponsorship market. Turnstile provides a holistic solution to both buyers and sellers, incorporating traditional broadcast, social media and esports channels.”“Our guiding principle in developing Turnstile was to provide a methodology that moves beyond just exposure measurement and seeks to understand the intellectual property value of sponsorship assets. The industry does not need more media equivalencies – it needs a robust approach to pricing using actual market benchmarks,” Mills continued.The platform is said to have three core components to its service: benefits, exposure, and intellectual property. As such, Turnstile offers the market rate for tickets, hospitality, media assets, and so on. Not only that, it uses a “proprietary methodology to assess the effectiveness of logo exposure”.After trying out the platform, Murray Barnett, Head of Global Sponsorships and Commercial Partnerships at Formula 1 said that the platform is “helping us shape the conversation with our commercial partners and teams moving forward,” which is important since the company is looking “to broaden and deepen our audience engagement” with esports.Esports Insider says: Without seeing exactly how it works, it’s safe to say that the concept of Turnstile is interesting. The real test will be making it readily available for organisations and figures in the industry so they can weigh in on it themselves.last_img read more

National Land Policy coming soon

first_img– GL&SC CommissionerThe Guyana Lands and Survey Commission (GL&SC) is currently examining the possibility of having a National Land Policy in place as early as 2018, Commissioner Trevor Benn said on Tuesday.According to Benn, Guyana has been without such a policy for many years. The Land Policy will see the proper governance of both public and private lands, he explained.“We are at the very infant stage of the policy and the board is spearheading the exercise… It will be through a participatory process, to reach out to all Guyanese to get their vision, of what that policy should look like,” the Commissioner stated. The Department of Public Information said he expressed his optimism that the policy could be ready for Parliament very soon.According to Benn, the presidential commission of inquiry on land rights issues may have some recommendations to make toward the process, which will also see much public consultations.Other initiatives, the Commission hope to get underway, include a revised National Geographic Information System Policy which will guide work in that area. Work is also ongoing on the Land Surveyors (Profession) Act, which is expected to be taken to Parliament in the New Year.The Commission will also commence the implementation of a US$14.8 million sustainable Land Development and Management Project that will have three main outcomes.Apart from non-performing leases, some of the challenges over the year for the Commission include informal subletting and transfers of public lands, highly dependent paper-based operations, insufficient resources to open and develop new areas for various land uses and informal occupation of public lands.last_img read more