As a leader in Croatian tourism, Valamar is the first to launch the V-Executive business education, with which it will develop the best talents from the company into future leaders with leading educational institutions and academic experts. Namely, Valamar, the largest tourist company in Croatia, and five higher education institutions in Croatia signed an Agreement on Cooperation in the Improvement and Development of Educational Programs. The V-Executive program will feature more than 25 lecturers from key academic institutions, Valamar managers and leading experts from many fields. The two-year V-Executive business education will offer participants a complete set of knowledge and skills needed to develop a successful career in tourism and hospitality, and as they point out from Valamar is based on modern academic knowledge and practical experience of lecturers and enables professional and personal development. Cover photo: Valamar, Illustration: HrTurizam.hr Vatroslav Škare, associate professor at the Faculty of Economics, University of Zagreb and director of the V-Executive program added: “Tourism is one of the most important industries in Croatia, but the changes that are daily in this industry represent a great challenge for managers in tourism. The special feature of the V-Executive program, as a combination of academic knowledge and business practice, is the answer to this challenge, and that is top knowledge. Through this program, managers will gain specific knowledge from specific areas and respond to all future challenges”. Željko Kukurin. Photo: Davor Puklavec / PIXSELL The V-Executive program is part of the umbrella educational platform Valamar Excellence, a program of lifelong learning and acquisition of knowledge through education and training for business in tourism and hospitality, which offers all Valamar employees a constant opportunity for personal and professional development. V-Executive contains 27 modules divided into eight main thematic directions, and each direction deals with specific topics related to business in tourism. The number of participants at the module level is limited to a maximum of 40. “Caring for employees is a key strategy for managing guest satisfaction. The knowledge and skills of employees are the key competence of service excellence. With these beliefs, Valamar has developed a V-Excellence education and training program that will be implemented in cooperation with the best experts and institutions in Croatia. We are especially proud of the development of the V-Executive training program, where we will provide our talents with management training modeled on numerous executive programs of business schools around the world, using the best academic and business practice in Croatia.” said Zeljko Kukurin, CEO of Valamar Riviere. Depending on their own preferences and work experience, participants will be able to choose the entire program or individual thematic areas and modules related specifically to their job position or desired area of training. The program starts in January 2020. The contract was signed by Željko Kukurin, President of the Management Board of Valamar Riviera, Jurica Pavičić, Dean of the Faculty of Economics, University of Zagreb, Robert Zenzerović, Dean of the Faculty of Economics and Tourism Dr. Mijo Mirković in Pula, Dora Smolčić Jurdana, Dean of the Faculty of Tourism and Hospitality Management Opatija and Maja Fredotović, Dean of the Faculty of Economics in Split. The University of Dubrovnik will also join the cooperation on educational projects.