U.S. Utility Execs Concede Need for More Innovation (or Better Messaging)

first_imgU.S. Utility Execs Concede Need for More Innovation (or Better Messaging) FacebookTwitterLinkedInEmailPrint分享Glen Boshart for SNL:Top officials with the Edison Electric Institute wrapped up the group’s annual convention June 15 in Chicago by discussing what they must do to prosper in a rapidly changing industry environment.Tom Fanning, EEI’s newly elected chairman who also serves as chairman, president & CEO of Southern Co.: “We are innovative, we are in the customer interest, we are constantly looking for ways to create the future,” Fanning maintained, suggesting that the problem has been more one of messaging.Christopher Crane, president and CEO of Exelon Corp. and EEI vice chairman sees storage as something utilities need to embrace by working with the labs and universities “to help advance that along.”But the officials acknowledged that the traditional utility culture may be holding them back. Patricia Vincent-Collawn, chairman, president & CEO of PNM Resources Inc. and EEI vice chairman, stressed the need for utilities to hire people from the younger generation who are more adept at using new technologies in innovative ways.“You have to walk the talk, you have to bring in people from the outside, you have to protect them from the internal immune system of the utility” that wants to quickly “kill off anything that’s different,” Vincent-Collawn said.Picking up on that theme, Fanning noted that the culture and employees at his company can be represented by a pie chart, only a tiny slice of which is composed of “the revolutionaries, the creative disruptors.”“The people in the big pie slice want to murder the people in the little pie slice,” Fanning acknowledged. Thus, he said companies need to keep from living on their past successes and instead embrace innovation and new technology.Full article ($): EI officials debate how to keep up with rapidly changing timeslast_img read more