LAN Lonely Planet sign agreement during WTM

first_imgSource = e-Travel Blackboard: C.F LAN Airlines has entered into a five-year agreement with Lonely Planet at the World Travel Market in London this week. Under the terms of the agreement, LAN Airlines will be able to license content from Lonely Planet to promote tourism in both South America and other international markets. The LAN website (LAN.com) will feature expert Lonely Planet content, effective from 2011, which will showcase the destinations, tourist attractions and wonders of South America. This initiative will offer millions of tourists free access to this travel information in English, Spanish, German and French via LAN.com. The agreement was official signed during World Travel Market in London, the premier global event for the travel industry. At the end of the forum, Marcelo Grether, LAN Director of Global Tourism, Francisco Vidal, LAN Europe Managing Director said, “The development and growth of the tourism industry in South America is one of LAN Airlines main objectives, and the signing of the agreement with Lonely Planet is a firm demonstration of the company’s commitment to promote South America as a destination. We seek to build the most extensive tourist network in our continent” “We are excited to be part of this dynamic partnership with LAN. By providing expert global destination content in multiple languages, we are enabling LAN to effectively promote travel in its market.” “Consumers will have trusted information easily accessible on LAN.com, as only Lonely Planet can provide,” said Lonely Planet EMEA Managing Director Douglas Schatz.last_img

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