Melbourne good for MICE survey

first_imgSource = e-Travel Blackboard: M.H A study into the travel and spending habits of 3,270 MICE delegates to Melbourne has found the city to be a top-notch host of major corporate events and conferences.  The Melbourne Convention Delegate Study 2010, released by the Melbourne Convention and Visitors Bureau (MCVB), conversely revealed business events to be significant contributors to revenue for the Victorian economy.Outgoing MCVB chief executive Sandra Chipcase said the survey confirmed “what many already know – that conventions create new visitors, repeat visitors and drive regional tourism”.“However, it also allows us to pinpoint exactly how much delegates are spending, learn more about their travelling habits and their views on key attractions in Melbourne and regional Victoria,” Ms Chipcase said. With 63 per cent of respondents first-time travellers to Australia, the MCVB boss said the study highlighted the importance of MICE in attracting new visitors to the country as well as driving future business and tourism. “Seventy five per cent of respondents indicated that attending the conference had increased their likelihood of returning to Australia to do business in the future, while 71 per cent would consider returning to Melbourne for a holiday,” Ms Chipcase said.Even more encouraging for the state was that 27 per cent of visitors attending conferences travelled with two holidaying companions who also generated a “significant economic impact”. “Best of all, delegates reaffirmed that Melbourne is a safe and friendly city that is easy to navigate and blessed with outstanding infrastructure and convention facilities,” Ms Chipcase added.The Melbourne Convention Delegate Study 2010 covered eight conventions held at the Melbourne Convention and Exhibition Centre from March to November 2010last_img

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