Bank Brand Values Higher Than Ever Wells Fargo in the Lead

first_img February 1, 2013 490 Views in Data, Government, Origination, Secondary Market, Servicing Bank Brand Values Higher Than Ever, Wells Fargo in the Lead Bank brand values across the globe are on the rise, charting their highest values ever and double their values in 2009, during the financial crisis, according to the results of an “”annual study by Brand Finance.””:http://www.brandfinance.com/images/upload/the_banker_brand_finance_banking_500_full_results.pdf[IMAGE]Following a $100 billion decline in brand values last year, this year’s study found a 15 percent increase in bank brand values worldwide to a total of $860.7 billion. U.S. banks hold the top five spots on Brand Finance’s list of most valuable bank brands. The most valuable bank brand worldwide is “”Wells Fargo””:https://www.wellsfargo.com/, with a $26 billion brand, according to the study. “”CEO John Stumpf has spearheaded an impressive recovery from 2012,”” according to Brand Finance. [COLUMN_BREAK]Emerging markets are showing strong growth in bank brand values, particularly in Russia, the Philippines, and China. “”Chinese banks are still leading the charge in terms of the largest increases in brand value, but they are now being joined by leading US banks such as Chase, Citi, Bank of America, and Wells Fargo,”” said Brian Caplen, editor of _The Banker_, magazine, owned by “”Brand Finance.””:http://www.brandfinance.com/ Chinese bank brand values increased a total of 335 percent since last year. “”Only UK banks continue to lag behind the global recovery in both reputation and brand value,”” said David Haigh, CEO of Brand Finance. In fact, the United Kingdom, which is home to last year’s most valuable bank brand, “”HSBC,””:http://www.hsbc.com/ is the only top 10 country to experience a decline in bank brand value over the past year. The country’s bank brands experienced a 2 percent decline in value. HSBC fell two spots to the No. 3 brand this year. “”Chase””:https://www.chase.com/ took the No. 2 spot, and “”Bank of America””:https://www.bankofamerica.com/ and “”Citi””:http://www.citigroup.com/citi/ claimed the No. 4 and No. 5 spots on the list of most valuable brands. “”This year’s results show that globally the banking crisis is nearly over as both brand ratings and values are rising,”” Haigh said.center_img Agents & Brokers Attorneys & Title Companies Bank of America Citigroup Company News Investors JPMorgan Chase Lenders & Servicers Processing Service Providers Wells Fargo 2013-02-01 Krista Franks Brock Sharelast_img

Leave a Reply